Cisco’s collaboration view follows On-Communications’ message
Tuesday, May 6th, 2008Cisco’s John Chambers tells partners it’s time to pounce on the next market transition
Extract from an article originally published in CRN magazine, 28th April 2008
To hear John Chambers tell it, there’s a new network in town. As the chairman and CEO of Cisco Systems geared up for the Cisco Partner Summit 2008 in Honolulu, he crafted a message that he hopes will inspire partners to follow him down a new path, on a course that he says could catapult the vendor and its channel to the forefront of the IT industry.
That path? Collaboration fuelled by intelligent networking via online Web 2.0 tools and Software-as-a-Service (SaaS).
Collaboration which combines technologies such as VoIP, unified messaging, instant messaging, IP video, presence, mobility, SaaS and Web tools like blogs and wikis that enable customers to more easily communicate with each other is the linchpin of Cisco’s strategy.
Collaboration marks the next phase of the Internet and will drive improvements in productivity for the next decade, particularly as business users latch onto social networking and other Web 2.0 technologies previously thought solely to be the domain of kids, Chambers said.
“It’s actually accelerated now, because a lot of the basic concepts in collaboration are now taking off”, Chambers said. “The network will probably enable the next major wave of IT spending as well as communication spending. So the role of the network has changed: It’s changed from being infrastructure, primarily a box mentality, to an architecture approach that provides business solutions, and as such, we at Cisco have to change and so do our channel partners”.
Ian Roberts’ comment on this article:
When John Chambers speaks, the world listens. I am not saying we are visionaries, but, this has been our message for the last two years ;o)